
“Contrary to what some consumers, amateur photographers and even die-hard techies might assume, instant photography has been around a lot longer than the digital camera and the iPhone. In fact, it’s been around for more than six decades, ever since the scientist, visionary and Polaroid co-founder Edwin H. Land introduced his first “Land Camera” way back in 1947.
But it wasn’t until 1972, when Polaroid unveiled a marvelous (in every sense of the word) device called the SX-70, that an instant camera fully captured the imagination and the attention of photography buffs, industrial design aficionados and pop culture commentators alike. Far from a mere consumer product, the SX-70 quickly became associated with, and in a very real sense helped to define, the early Seventies.
But beyond its overnight stardom, the camera also, to varying degrees, presaged the ways in which the world now consumes, manipulates and shares media. Instagram, the iPhone, the Flip, even YouTube and streaming video — most of the sudden and playful means by which we entertain and inform ourselves every day can, with a little digging, find a kernel of their genius in the beautiful, compact universe of the SX-70.”
“The sheer magnitude of its ambition and innovation dwarfs the Walkman, iPod, and nearly every other consumer-electronics product you can name.”
/ LIFE
SAANA JA OLLI - Good design made in Finland
“Saana ja Olli as a company started in the autumn of 2008 as we retreated to a secluded cottage in Padasjoki, Southern Finland. During the week we spent in the forest by the lakes we drew our first print design. After receiving such positive feedback we decided to continue designing together.”
“The whole production process, including design, printing, sewing and packaging, is carried out locally in Finland. By doing so, we can support local economy and the heritage of the Finnish textile industry and employ professionals from our native country. By keeping the production in Finland, we know that the workmanship will be of the highest quality and that the employees will have a safe and enjoyable working environment with proper wages and benefits.”
“We live in Turku, Finland.”
Super 8 by Sam Hoolihan for ALL Knitwear featuring apparel from the 2011-2012 knitwear collection.
Amelia Earhart was the first lady of the skies and:
a mystery, gap-toothed and ageless, a member of the National Women’s Party, a noted American aviation pioneer and author who took her first flying lesson on January 3, 1921, saved enough money to buy her first plane, named it Canary, displayed heroic courage and skill as a navigator at the risk of her life, proved that men and women were equal in jobs requiring coolness and willpower, broke records, wanted to be the first woman to fly around the world, disappeared attempting it in 1937.
“She had no guy holding her down. No one could clip her wings. She was no bird in hand. She is no living thing now. She is ageless. Parachute. They never got her. Not her. She cut out clean blue.” (Patti Smith)
Hanami and the cherry blossom front 2012:
“The most important factor in determining the blooming time of cherry trees is the geographical location. Basically, the milder the climate, the earlier the blossoms open. On Japan’s southern, subtropical islands of Okinawa, cherry blossoms open as early as January, while on the northern island of Hokkaido, they bloom as late as May. The blooming time of cherry trees differs from year to year depending on the weather.
Hanami (花見) literally means “flower viewing”, however, it commonly refers only to cherry blossom viewing. Cherry blossom viewing is easy: Simply enjoy the intensity of the many blossoms by looking at a single tree or a group of trees. From a distance, the trees appear as beautiful clouds, while the beauty of single blossoms can be enjoyed from a close distance.
Hanami can be just a stroll in the park, but it traditionally also involves a picnic party under the blooming trees. Hanami parties have been held in Japan for many centuries, and today are held in public and private gardens and parks across the country. Famous cherry blossom spots can get very crowded, and the best picnic spots are fought after.”

Peter Sellers was Dr. Strangelove or:
a vegetarian and a friend of many famous people, vice president of London Judo Society, spoiled, as his parents’ first child had died at birth, married four times, a ladies man, looking quite dapper usually with some lovely lady on one arm, an entertainer, Chauncey Gardener, inspector Jacques Clouseau, a difficult person, often clashing with friends, an academy award nominated actor, born into a showbiz family, the first male to appear on the cover of Playboy Magazine, a chameleon and a European.

“Since 1968 this boot has been an all-time Finnish favorite that has charmed generation after generation! These boots are for living in an urban environment - they have a reflective band, fast drying polyester lining and a reinforced heel cap. With a rotationally rigid midsole and a firm grip of the outsole, this boot is ideal for yachting! And, like all Nokian boots - this is hand made with 100% organic natural rubber and is 100% waterproof!”

Good design: Valio yogurt package
“Valio is one of the biggest companies in Finland and mostly produces dairy products such as cheese, butter, yogurt and milk. Valio is Finland’s biggest milk processor, producing 86% of Finland’s milk.”
1/ KSILOFON CLOTHING RACK, 2010
ksilofon is a clothing rack made in wood - oak sticks and plywood panels. construction components are attached with basic wing-screws and pins. there are also some side elements to help organizing the clothes (shelving units and boxes).
2/ HIVE LAMP, 2010
hive lamp is a floor lamp. the body is made of oak wood and the lamp shade is made of coated steel wire and cotton strings. the shade is hung on the wooden console with cotton strings. the position of the console and the height of the lamp can be changed by adjusting the cord.
3/ NOODLE, 2009
noodle is a side-tables family inspired by plastic baskets for garbage, placed in the corner of any classroom. noodles are made of steel wire radius 6mm and 3.8mm. on top is a loose circular plate which can be used as a tray. table-body can be turned upside down creating two different looks. noodles are made in three different sizes and can create a side table set, or can be used individually.
4/ HUG CHAIR, 2008
hug chair is a chair made of two layers of plywood. at first, the experiment was to make a chair using only wood boards, avoiding massive wood. then, the idea was to divide the chair in two thin layers instead using a single thick one. each layer alone is not strong enough, but together they make a strong construction of the chair. layers are slightly displaced and they can be colored in different ways in order to make two layers even more visible.
5/ M LAMP, 2009
m lamp is a lamp i made for an exhibition called redesign your mind. it’s inspired by a friend who was always putting dresses and scarves on a floor lamp in order to achieve some softer, nicer light. m lamp has no real lamp shade, only it’s construction, so you can put over a shirt, a dress, a scarf, a piece of fabric. this way you can change both the amount of the light and the color of the light you want at the moment, but also the look of the lamp.
1/ Potato typography 2/ Potato printed pillows 3/ Potato printed blanket
“For most people, a potato is food on a dinner plate. But there are many ways of looking at Solanum tuberosum.” To read more about the humble potato, visit International Year of the Potato 2008.

ERITTÄIN HIENO SUOMALAINEN SHAMPOO, or ‘very fine Finnish shampoo’,
the best and cheapest shampoo in Finland was created in 1974 by the former Marimekko owner Kirsti Paakkanen.
“This flashmob and video was independently created by supporters of Pekka Haavisto.”
“The reflector is claimed to be a Finnish creation, invented by a farmer Mr. Arvi Lehti from Pertteli, a small township in Western Finland. The inventor did not consider pedestrian safety when creating the first reflectors: he simply wished to protect his horse carts and carriages. Reflectors were introduced to Finns in 1960. Nowadays one can find reflectors of all possible shapes and colours, as design and fashion industries have turned their faces towards this diminutive gadget.”
Nina Simone / Ain’t got no, I got life